Be A Sponsor
Whether yours is a small business, a large corporation, a boutique, a not-for-profit, or an international firm, you can align your company with the PBS and NRP quality brands today.
As an added tax benefit, your sponsorship is considered a tax-free donation to WHRO.
How would our audiences feel about your sponsorship?
Our influential audience is highly loyal, and they appreciate a sponsor’s support. As a recognized PBS sponsor, the public sees the sponsor as an exceptional company. This in turn builds brand loyalty, which means they are more likely to choose you over your competitor when making a buying decision.
The 2006 PBS Sponsorship Awareness Study found that a majority of viewers say that PBS sets standards for quality for television, and that sponsors are committed to quality and excellence, and agree that PBS sponsors are usually industry leaders.
According to the Cone Corporate Citizenship Study, the majority of Americans believe that a company’s commitment to causes (such as WHRO) is important when deciding which businesses they want to see in their community, where they want to work, and in which stocks/mutual funds to invest.
In addition, the Roper ASW Survey of Parents stated that the majority of parents would buy a product from a PBS/WHRO KIDS sponsor.
Stand out from the crowd!
Your spot will nearly stand alone! On PBS we offer 5:03 non programming minutes per hour as opposed to 15:12 on commercial TV and 14:38 on cable. Remember, PBS is in 99% of American households.
Now, where would you rather put your support?